On April 7, 2023, CBS8 highlighted the origin story of Batch 22 in an article and video titled "New aquavit 'Batch 22' is Alan Arkin approved."

From the article: "Every bar has its regulars and that includes alcohol such as rum, tequila and vodka. Three best friends think it's time to invite aquavit to the party. I met the three friends, Marc Marosi,  Bruce Glassman and Matthew Arkin at a cocktail bar called Understory. "It's like the same references, same sense of humor, finish sentences," said Marc when describing their friendship."

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